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PostSubject: Launch of MINI Coupé reveal film   21st June 2011, 10:16

Launch of MINI Coupé reveal film. First exclusive video of the new MINI Coupé now on YouTube

Today marks the launch of the reveal film for the new MINI Coupé on MINI’s YouTube channel. This exclusive video footage will provide MINI fans with their first visual impressions of the sporty two-seater’s innovative design as well its hallmark MINI driving fun.

The new MINI film is a teaser for the launch of the new MINI Coupé – and also leads into the new MINI campaign. With its “Another Day. Another Adventure.” slogan, the new campaign – as always with MINI – adopts an unconventional approach. The reveal film features breath-taking driving scenes shot in exotic locations, such as Rio de Janeiro, Iceland and Hong Kong that showcase the MINI family’s exceptionally compact sports car as the ideal companion for every adventure.

The reveal film, shot in the style of a movie trailer, previews three new MINI commercials set to air from September on. César Charlone, the Oscar-nominated cameraman behind “City of God”, gave the Rio spot a unique feel and highlighted the brand-typical premium characteristics of the MINI Coupé in a particularly striking manner.

The new reveal film can be viewed online at: http://youtu.be/OYwF_9XI_x8

http://www.youtube.com/MINI

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