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 New MINI makes worldwide debut at Oxford Plant

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PostSubject: New MINI makes worldwide debut at Oxford Plant   21st November 2013, 00:08


New MINI makes worldwide debut at Oxford Plant.
  • All-new vehicle platform, evolutionary design, new fuel-efficient engines, more driving fun
  • £750m investment in MINI UK production network


The new MINI has made its worldwide debut today (18 November) at MINI’s UK production plant in Oxford and features all-new vehicle architecture , an evolutionary design and a range of new fuel-efficient engines to give owners even more fun behind the wheel. A £750 million investment across three of BMW Group’s UK manufacturing facilities marks the launch of the new car with a new 1,000-robot body shop at Plant Oxford, the debut of new technologies at the steel body pressings operation in Swindon, and new machining and assembly facilities to produce a new generation of three and four-cylinder engines at the Hams Hall engine plant near Birmingham.

Prime Minister David Cameron said: "I was lucky enough to get an early preview of the new Mini - a classic British icon - during a visit to the factory in Oxford last month. This £750 million investment is great news for both the local and wider economy, along with the 5,500 workers whose jobs are safeguarded by this launch.

"Car manufacturing is a vital engine for growth. Production is back up to pre-recession levels and a car rolls off the line every 20 seconds in the UK. But we're not complacent. Our industrial strategy is a key part of the Government's economic plan and we’re helping to drive the car industry further and faster with over £4bn of investment.”

Harald Krueger, BMW Group’s board member for production, said: “In our Oxford plant’s centenary year, we are continuing the MINI brand success story and today starting production of the third model generation. Our total investment of £750 million in our British production locations of Oxford, Swindon and Hams Hall between 2012 and 2015 underscores the importance of the MINI production triangle within our global production network. The UK is the heart of MINI production – thanks to the experience, competence and strong commitment of all our employees.”

The investment means additional job security for the 5,500 associates currently working in the UK MINI production network. Besides a new state-of-the-art body shop, the Oxford plant also benefits from upgrades to its paint shop, its final assembly area and from a series of initiatives reducing the operation’s carbon footprint and improving its waste management processes. The introduction of the new MINI has also seen a significant investment in the most extensive workforce training programme undertaken at the plant.

Even though there’s instant recognition – something which comes from having such a globally identifiable design – the new MINI is completely new from the ground up in an effort to optimise its styling, function and performance. With its market launch in Spring 2014, the new car offers an enhanced standard specification, an extensive range of options to allow customers to adapt the car to their individual style, higher comfort levels, comprehensive safety technology including pedestrian protection and more innovative networking technology. Longer and wider than its predecessor, the new model provides more interior space for both the driver and passengers. Extensively revised suspension technology, reduced weight and increased rigidity have intensified the typical MINI go-kart feeling.

Commenting on the new model, Peter Schwarzenbauer, BMW Group’s board member for MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group said: “MINI is an inspiration for trend-setters and creative spirits the world over. And with our latest generation of MINI Hatch, we want to excite once again. To ensure the new generation of MINI Hatch is as successful as its predecessors, we have made just subtle modifications to its design. But beneath the outer skin is a brand-new car with state-of-the-art technologies seen for the first time at a small car”.








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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   21st November 2013, 09:25

Fab news that those extra jobs were safeguarded because of this!
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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   21st November 2013, 14:09

*Vikki* wrote:
Fab news that those extra jobs were safeguarded because of this!
That's what I always say to those classic owners that knock any New MINI - Think of all those people that rely
on a job working at the plant.Neutral
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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   21st November 2013, 18:06

Given that there was still a waiting list for the R56, and production was running to capacity, people weren't going to be got rid of. There'll be more machines as with any industry though, such as those automatic robot part carrier things and the fact that the bonnets etc are now put on by machine rather than people...
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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   22nd November 2013, 14:07

Anyone know this? On the top of the range Mini connected there is a button on the left that looks like two cars with an aerial next to it -- any ideas what this is for?

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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   22nd November 2013, 19:02

Seems to be radar cruise control
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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   22nd November 2013, 19:42

or maybe it lets you control another MINI from your own car…...
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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   22nd November 2013, 20:01

Does that volume icon on the middle knob rotate like it does on non-nav facelift r56 and VAG cars? Or is it fixed in the middle with the outside moving Mercedes style?
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PostSubject: Re: New MINI makes worldwide debut at Oxford Plant   22nd November 2013, 20:16

Wondered if it switched on the WIFI when you opt in for the MINI Assist thing (GPRS back to base for remote diags etc)..

... and whats the button next to the hazards? Central locking maybe?
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