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 MINI Rocketman is Go

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MINI Rocketman is Go Vide
PostSubject: MINI Rocketman is Go   MINI Rocketman is Go Empty18th October 2014, 11:19

Good news, it looks like the small MINI city car is to get the go ahead this time......(MINI-Minor or MINI City?)

MINI Rocketman is Go Rocketman-2014_zps0b909196

According to those in the know, BMW will develop the car based off of a pre-existing chassis from a partner automaker. This allows for both rapid development and economic feasibility. Crucially the solution that was chosen also allows for a fully electric drivetrain. We had originally assumed the partner would be Toyota and there’s reason to go against that thinking. However we do know that the car won’t be based on the the Aygo-108-C1 architecture as first thought. This leaves the next generation Toyota iQ or equivalent perfectly positioned as it’s just now beginning development.

Why is MINI so eager to produce something smaller than the F56? The brand is born out of a less is more philosophy and a few internally at MINI are concerned that the current product range doesn’t make that point clear enough. A small city car could serve as both a price leader and a halo vehicle that better exemplifies the brand ethos than the current hatch.

According to sources the decision was influenced greatly by this year’s Geneva Motor Show where there was a major focus on new small city cars from European manufacturers.

Don’t look for the Rocketman any time soon. However MINI have fast-tracked the development meaning that we could see something by 2018 at the earliest. What we will see sooner is a new concept car that foreshadows the production version of the new city car. We had heard rumors that this would be showcased in the first part of 2015 but that remains very much unconfirmed.

Opinion: MINI Must Get Smaller to Get Bigger
"given the increasing need for urban transportation and fuel efficiency the time is right for MINI to create a new halo and re-energize the brand around the ideals that it was born with. If the brand truly wants to grow, it needs to turn its attention quickly to getting smaller."
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