Top 10 most popular stories on AROnline in 2017
"What’s interesting is that, as AustinRoverOnline scaled back on news coverage in 2017, to concentrate on the core of the site – development stories, concepts and archive material – the audience figures actually improved in the second half of 2017. After a long and gradual decline in readership since 2014, strong growth has returned to AROnline, with around 180,000-220,000 readers visiting in a typical month.
The reason for this decline in readership can be put firmly at the door of a change in your behaviour. With Facebook consuming so much of people’s time online, fewer of you have been leaving the blue site and heading towards specialist websites such as this.
There’s also been a drop in engagement on AROnline, with commenting rates down, and the forum now inactive through lack of interest. However, despite this, the number of you visiting AROnline and reading the longer stories is on the up, with strong improvements since August.......
More people came to AROnline to read about the new MINI than the classic. Perhaps that’s a reflection of the fact that the ‘new’ car now has classic status of its own?"